TY  - BOOK
AU  - 
AU  - Mckenzie-Mohr, Doug
TI  - Social marketing to protect the environment: what works
SN  - 9781412991292
U1  - 658.802 
PY  - 2012///
CY  - Los Angeles
PB  - Sage
KW  - Social marketing
KW  - Green marketing
ER  -