TY  - BOOK
AU  - 
AU  - Baker, Michael J., Ed.
TI  - Marketing theory: a student text
SN  - 9781849204668
U1  - 658.8001 
PY  - 2010///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Marketing--Philosophy
KW  - Product management
KW  - Sales promotion
ER  -