TY  - BOOK
AU  - Mooij, Marieke De
TI  - Consumer behavior and culture: consequences for global marketing and advertising
SN  - 9781412979900
U1  - 658.8342 
PY  - 2011///
CY  - Los Angeles
PB  - Sage
KW  - Consumer behavior -- Cross cultural studies
KW  - Consumer -- Psychology
KW  - Marketing
ER  -