TY  - BOOK
AU  - Kono, Toyohiro
AU  - Lynn, Leonard
TI  - Strategic new product development for the global economy
SN  - 9780230001992
U1  - 658.575 
PY  - 2007///
CY  - London
PB  - Palgrave Macmillan
KW  - Strategic planning
KW  - Business planning
KW  - New products--Management
KW  - Product management
KW  - International business enterprises--Management
KW  - New products
KW  - Success in business
ER  -