TY  - BOOK
AU  - 
AU  - Morrison, Margaret A.
TI  - Using qualitative research in advertising: strategies, techniques and applications
SN  - 9781412987240
U1  - 659.1072 
PY  - 2012///
CY  - Los Angeles
PB  - Sage
KW  - Advertising--Research
KW  - Qualitative research
KW  - Marketing research--Methodology
ER  -