TY  - BOOK
AU  - 
AU  - Rice,  Ronald E., Ed.
AU  - Atkin, Charles K. , Ed.
TI  - Public communication campaigns
SN  - 9781412987707
U1  - 659 
PY  - 2013///
CY  - Los Angeles
PB  - Sage
KW  - Government publicity
KW  - Mass media -- Social aspects
KW  - Propaganda
KW  - United States
KW  - Advocacy advertising
KW  - Public relations
ER  -