TY  - BOOK
AU  - Schultz, Mike
AU  - Doerr, John E.
TI  - Professional services marketing: how the best firms build premier brands, thriving lead generation engines, cultures of business development success
SN  - 9781118604342
U1  - 658.8 
PY  - 2013///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Service industries -- Marketing
KW  - Branding (Marketing)
KW  - Marketing
ER  -