TY  - BOOK
AU  - Payne, Adrian
AU  - Frow, Pennie
TI  - Strategic customer management: integrating relationship marketing and CRM
SN  - 9781107687325
U1  - 658.8012 
PY  - 2013///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Customer relations -- Management
ER  -