New product and services development [4v.] - Gatignon; Hubert, Ed. (London Sage, 2011)
Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively
Keywords: New products -- Marketing; New products -- Management