TY  - BOOK
AU  - 
AU  - Gatignon; Hubert, Ed.
TI  - New product and services development [4v.]
SN  - 9780857020536
U1  - 658.575 
PY  - 2011///
CY  - London
PB  - Sage
KW  - New products -- Marketing
KW  - New products -- Management
N1  - Contents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively
ER  -