TY  - BOOK
AU  - Sarstedt, Marko
AU  - Mooi, Erik
TI  - A concise guide to market research: the process, data, and methods using IBM SPSS statistics
SN  - 9783642539640
U1  - 658.83 
PY  - 2014///
CY  - Berlin
PB  - Springer
KW  - Marketing
KW  - Ecomonics
ER  -