TY  - BOOK
AU  - 
AU  - Winer, Russell S., Ed.
AU  - Neslin, Scott A., Ed.
TI  - The history of marketing science
SN  - 9789814596473
U1  - 381.109 
PY  - 2014///
CY  - Singapore
PB  - World Scientific
KW  - Marketing -- Management
KW  - Marketing -- Study and teaching
ER  -