TY  - BOOK
AU  - Palmatier, Robert W.
AU  - Stern, Louis W.
AU  - El- Ansary. Adel I.
TI  - Marketing channel strategy
SN  - 9780133357080
U1  - 658.87 
PY  - 2015///
CY  - New Jersey
PB  - Pearson
KW  - Marketing channels
ER  -