TY  - BOOK
AU  - 
AU  - Harrison, Tina, Ed.
AU  - Estelami, Hooman, Ed.
TI  - The Routledge companion to financial services marketing
SN  - 9780415829144
U1  - 332.10688 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Bank marketing
KW  - Financial institutions -- Marketing
ER  -