TY  - BOOK
AU  - Artun, Omer
AU  - Levin, Dominique
TI  - Predictive marketing: easy ways every marketer can use customer analytics and big data
SN  - 9781119037361
U1  - 658.8 
PY  - 2015///
CY  - New Jersey
PB  - Wiley
KW  - Marketing
ER  -