658.827  / St82 <br/>
<br/>
       The strategy of global branding and brand equity 
 / Alvin Lee ...[et al.] 
 .- London: Routledge,  2015 
 .- xviii, 221p . 
<br><u>ISBN:</u> 9780415749114 
<br/><u>Subject Headings:</u> <br/>Product management;<br/>Brand name products;<br/>Branding (Marketing);
<br/><U>Author Added Entry: </u><br/>Lee, Alvin;<br/>Yang, Jinchao;<br/>Mizerski, Richard;
<br><U>Copy Details:</u><br> Acc. No.: <b>A182100</b>, Full Call No.: 658.827 St82,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>