TY  - BOOK
AU  - 
AU  - Lee, Alvin
AU  - Yang, Jinchao
AU  - Mizerski, Richard
TI  - The strategy of global branding and brand equity
SN  - 9780415749114
U1  - 658.827 
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)
ER  -