TY  - BOOK
AU  - Walters, Dave
TI  - Behavioral marketing: delivering personalized experiences at scale
SN  - 9781119076575
U1  - 658.872 
PY  - 2015///
CY  - New Jersey
PB  - Wiley
KW  - Consumers' preferences
KW  - Customer relations
KW  - Internet marketing
ER  -