TY  - BOOK
AU  - Kaul, Asha
AU  - Desai, Avani
TI  - Corporate reputation decoded: building, managing and strategising for corporate excellence
SN  - 9788132117742
U1  - 659.2 
PY  - 2014///
CY  - London
PB  - Sage
KW  - Organizational effectiveness
KW  - India
KW  - Corporate image
KW  - Corporations--Public relations
ER  -