TY  - BOOK
AU  - Leduc, Robert
AU  - Wardle, John
TI  - HOW TO LAUNCH A NEW PRODUCT
U1  - 658.8 
PY  - 1966///
CY  - London
PB  - Crosby Lockwood
KW  - New Products
KW  - Marketing
N1  - Bibliography : P. 120-121; Originally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964
ER  -