TY  - BOOK
AU  - Adler, Lee
TI  - PLOTTING MARKETING STRATEGY
U1  - 658.8 
PY  - 1967///
CY  - New York
PB  - Simon And Schuster
KW  - Marketing Management -- Addresses, Essays, Lectures
N1  - Bibliographical Footnotes; An Interpublic Press Book
ER  -