TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard Ralph
TI  - BASIC MARKETING
U1  - 658.8 
PY  - 1964///
CY  - Englewood Cliffs, N. J.
PB  - Prentice- Hall
KW  - Marketing
N1  - Bibliographical Footnotes
ER  -