TY  - BOOK
AU  - Engel, James F.
AU  - Warshaw, Martin R.
TI  - PROMOTIONAL STRATEGY
U1  - 658.82 
PY  - 1967///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Advertising
N1  - Bibliographical Footnotes
ER  -