TY  - BOOK
AU  - Alderson, Wroe
AU  - Shapiro, Stanley J.
TI  - MARKETING AND THE COMPUTER
U1  - 658.018 
PY  - 1963///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing Research
KW  - Operations Research
ER  -