TY  - BOOK
AU  - Cohen, Kalman J.
AU  - Cyert, Richard M.
TI  - THEORY OF THE FIRM
U1  - 338.018 
PY  - 1965///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing Research
KW  - Competition
KW  - Marketing Mathematical Models
ER  -