TY  - BOOK
AU  - Beckman, Theodore N.
AU  - Davidson, William R.
TI  - MARKETING
U1  - 658.8 
PY  - 1962///
CY  - N. Y.
PB  - Ronald
KW  - Marketing
N1  - Previous Editions, By Harold H. Maynard And Others, Published Under Title : Principles Of Marketing
ER  -