TY  - BOOK
AU  - Greenlaw, Paul Stephen
AU  - Kniffin, Fred W.
TI  - MARKSIM
U1  - 658.8018 
PY  - 1964///
CY  - Scranton, Pa.
PB  - International Textbook Co.
KW  - Marketing Research
KW  - Simulation Methods
KW  - Management Games
ER  -