TY  - BOOK
AU  - Lewis, Edwin Henderson
AU  - Hancock, Robert S.
TI  - GROWTH OF THE MARKETING CONCEPT IN MANUFACTURING COMPANIES
U1  - 658.8 
PY  - 1964///
CY  - Minneapolis
PB  - University Of Minnesota, Division Of Research, Graduate School Of Business Administration
KW  - Marketing -- Case Studies
ER  -