TY  - BOOK
AU  - Mcclure, Leslie Willard
AU  - Fulton, Paul C.
TI  - ADVERTISING IN THE PRINTED MEDIA
U1  - 659.132 
PY  - 1964///
CY  - N. Y.
PB  - Macmillan
KW  - Advertising, Newspaper
KW  - Advertising, Magazine
ER  -