TY  - GEN
AU  - Preston, Lee E.
TI  - NEW RESEARCH IN MARKETING
U1  - 658.83 
PY  - 1965///
CY  - Berkeley
PB  - Institute Of Business And Economic Research University Of California
KW  - Marketing Research
N1  - Includes Bibliographical References; At Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
ER  -