TY  - GEN
AU  - Langhoff, Peter
AU  - Langhoff, Peter
AU  - 
TI  - MODELS, MEASUREMENT AND MARKETING
U1  - 658.8018 
PY  - 1965///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Papers Presented At The Monthly...Meetings Of The Market Research Council...1961-62; A Special Project Of The Market Research Council
ER  -