TY  - GEN
AU  - Newman, Joseph W.
AU  - 
TI  - ON KNOWING THE CONSUMER
U1  - 658.83973 
PY  - 1966///
CY  - N. Y.
PB  - Wiley
KW  - Consumers -- U. S
N1  - Planned And Conducted By The Stanford University Graduate School Of Business
ER  -