TY  - GEN
AU  - Schiller, Robert D.
TI  - MARKET AND MEDIA EVALUATION
U1  - 659.1 
PY  - 1969///
CY  - London
PB  - Collier-Macmillan
KW  - Advertising -- Handbooks, Manuals, Etc
KW  - Marketing -- Handbooks, Manuals, Etc
N1  - Includes Bibliography; At Head Of Title : M. A. M. E
ER  -