658.575  / G165c <br/>
Garcia, Rosanna   <br/>
       Creating and marketing new products and services 
 / Rosanna Garcia 
 .- Boca Raton: CRC Press,  2014 
 .- xxv, 412p. 
<br><u>ISBN:</u> 9781482203608 
<br/><u>Subject Headings:</u> <br/>Marketing research;<br/>New products;<br/>Product design;
<br><U>Copy Details:</u><br> Acc. No.: <b>A182423</b>, Full Call No.: 658.575 G165c,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>