TY  - GEN
AU  - Garcia, Rosanna
TI  - Creating and marketing new products and services
SN  - 9781482203608
U1  - 658.575 
PY  - 2014///
CY  - Boca Raton
PB  - CRC Press
KW  - Marketing research
KW  - New products
KW  - Product design
ER  -