338.7095 / H83
How Asian brands soar : lessons from world's top Asian cases
/ Chung K. Kim ...[et al.]
.- Seoul, Korea : : The 1000 Years' Treasures by KIMF , 2016
.- xii, 204 p..
ISBN: 9788996730842
Subject Headings: Brand name products -- Asia -- Case studies; Branding (Marketing) -- Asia -- Case studies; Competition, International -- Case studies; Corporations, Asian -- Management; Business planning -- Asia;
Success in business, Asia
Author Added Entry: Han, Jeongsoo, ed.; Kim, Miyea, ed.; Jun, Mina, ed.; Lee, Myung-Soo, ed.; Kim, Chung K., ed. ;
Copy Details: Acc. No.: GB755, Full Call No.: 338.7095 H83, Item type: Books , Location: General Stacks, ------------------------- --------------------- ------ --------- ------- ------- --------- --------