How Asian brands soar lessons from world's top Asian cases - Han, Jeongsoo, ed.; Kim, Miyea, ed.; Jun, Mina, ed.; Lee, Myung-Soo, ed.; Kim, Chung K., ed. (Seoul, Korea : The 1000 Years' Treasures by KIMF, 2016)
Keywords: Brand name products -- Asia -- Case studies; Branding (Marketing) -- Asia -- Case studies -- Competition, International -- Case studies -- Corporations, Asian -- Management -- Business planning -- Asia; Success in business, Asia