TY - BOOK AU - Han, Jeongsoo, ed. AU - Kim, Miyea, ed. AU - Jun, Mina, ed. AU - Lee, Myung-Soo, ed. AU - Kim, Chung K., ed. TI - How Asian brands soar: lessons from world's top Asian cases SN - 9788996730842 U1 - 338.7095 PY - 2016/// CY - Seoul, Korea : PB - The 1000 Years' Treasures by KIMF KW - Brand name products -- Asia -- Case studies KW - Branding (Marketing) -- Asia -- Case studies KW - Competition, International -- Case studies KW - Corporations, Asian -- Management KW - Business planning -- Asia KW - Success in business, Asia ER -