TY - GEN AU - Kolarevic, Branko [ed.] AU - Duarte, José Pinto [ed.] TI - Mass customization and design democratization SN - 9780815360612 U1 - 720.103 PY - 2019/// CY - Oxon PB - Routledge KW - Architecture and society KW - Mass customization KW - Architectural design N2 - Parametric design and digital fabrication are enabling non-designers to mass produce non-standard, highly differentiated products – from shoes and tableware to furniture and even houses. The result of these newly available mass customization tools has been a ‘democratization’ of design. Mass Customization and Design Democratization is the first book to address this recent phenomenon. Demonstrating how the considerable potential of these tools can be realized in practice, it introduces essential technologies and design approaches and provides numerous examples of the latest, cutting edge work from leading design firms, manufacturers and thinkers. The book examines what mass customization means for architecture and the building industry and investigates its impact on the sector’s most commoditized enterprise – suburban housing. Asking whether design democratization is viable in the current context and exploring what kind of mass customization is possible, useful, and desirable, it poses fundamental questions about the authorship of design and the functional and aesthetic quality of products designed by non-designers. A highly designed book featuring over 200 color illustrations, this is essential reading for professionals as well as students taking courses in digital architecture, parametric design, and mass customization ER -