658.8  / H298b4 <br/>
Havaldar, Krishna K. <br/>
       Business marketing [4th ed.] : text and cases 
 / Krishna K. Havaldar 
 .- 4th ed. 
 .- Chennai: McGraw-Hill,  2014 
 .- xix, 608p. 
<br><u>ISBN:</u> 9781259097966 
<br/><u>Subject Headings:</u> <br/>Business marketing;<br/>Marketing research;
<br><U>Copy Details:</u><br> Acc. No.: <b>A185274</b>, Full Call No.: 658.8 H298b4,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>