TY  - GEN
AU  - Havaldar, Krishna K.
TI  - Business marketing [4th ed.]: text and cases
SN  - 9781259097966
U1  - 658.8 
PY  - 2014///
CY  - Chennai
PB  - McGraw-Hill
KW  - Business marketing
KW  - Marketing research
N2  - The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses
ER  -