TY - GEN AU - Schiffman, Leon G. AU - Wisenblit, Joe AU - Ramesh Kumar, S. TI - Consumer Behavior [12th ed.] [Perpetual access till 2027] SN - 9789353943806 U1 - 658.8342 PY - 2018/// PB - Pearson Education KW - Motivation research (Marketing) UR - https://elibrary.in.pearson.com/ UR - https://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf ER -