TY  - GEN
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joe
AU  - Ramesh Kumar, S.
TI  - Consumer Behavior [12th ed.] [Perpetual access till 2027]
SN  - 9789353943806    
U1  - 658.8342 
PY  - 2018///
PB  - Pearson Education
KW  - Motivation research (Marketing)
UR  - https://elibrary.in.pearson.com/
UR  - https://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf
ER  -