TY  - GEN
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
TI  - Marketing management [15th ed.] [Perpetual access till 2027]
SN  - 9789332563483  
U1  - 658.8 
PY  - 2016///
PB  - Pearson Education
KW  - Marketing management
UR  - https://elibrary.in.pearson.com/
UR  - https://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf
ER  -