TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research [7th ed.]: an applied orientation
SN  - 9789332555693
U1  - 658.83 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education
KW  - Marketing research
ER  -