TY  - GEN
AU  - Ariely, Dan
TI  - The upside of irrationality: the unexpected benefits of defying logic at work and at home
SN  - 9780007354788
U1  - 153.4 
PY  - 2011///
CY  - London
PB  - Thorsons
KW  - Logic
KW  - Practical reason
KW  - Reasoning (Psychology)
N1  - So, you think you're rational? think again ...
"International bestselling author", Dan Ariely
N2  - Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behavior, up close and personal.

In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behavior often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities
ER  -