TY  - GEN
AU  - Ambrose, Gavin
AU  - Harris, Paul
TI  - Typography [2nd ed.]
SN  - 9781474225281
U1  - 686.22 
PY  - 2017///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Graphic design (Typography)
KW  - Graphic arts
KW  - Type and type-founding
N1  - Basics design
N2  - Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text, and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design
ER  -