TY  - GEN
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan
TI  - Marketing research: an applied orientation [7th rev. ed.]
SN  - 9789353433291
U1  - 658.83 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Marketing research
KW  - Marketing research -- Methodology
KW  - Consumers -- Research
N2  - With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions
ER  -