658.8 / R661h
Romaniuk, Jenni
How brands grow [pt.2 rev. ed.] : including emerging markets services, durables, B2B and luxury brands
/ Jenni Romaniuk and Bryon Sharp
.- rev. ed.
.- Australia: Oxford University Press, 2022
.- xiv, 239p.
ISBN: 9780190330026
Subject Headings:
Brand name products -- Management;
Branding (Marketing);
Author Added Entry:
Sharp, Byron;
Copy Details:
Acc. No.: A186410, Full Call No.: 658.8 R661h pt.2, Item type: Text Books , Location: TEXT, pt.2
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