TY  - GEN
AU  - Romaniuk, Jenni
AU  - Sharp, Byron
TI  - How brands grow [pt.2 rev. ed.]: including emerging markets services, durables, B2B and luxury brands
SN  - 9780190330026
U1  - 658.8 
PY  - 2022///
CY  - Australia
PB  - Oxford University Press
KW  - Brand name products -- Management
KW  - Branding (Marketing)
ER  -