TY  - GEN
AU  - Shmueli, Galit
TI  - Machine learning for business analytics: concepts, techniques and applications in rapidminer
SN  - 9781119828792
U1  - 658.403 
PY  - 2023///
CY  - Hoboken
PB  - John Wiley
KW  - Business data processing
KW  - Data mining
KW  - Machine learning
KW  - Rapidminer
KW  - Business analytics
N2  - Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques
ER  -